About Us

NAMED AFTER THE DESIGNER’S MIDDLE NAME, GAIL ALSO TRANSLATES TO ‘JOY’ IN HEBREW. STARTED AS A HOBBY WITH CRAFT AND TEXTILE DESIGN, RACHEL ABYGAIL PIONEERED ARTISAN TECHNIQUES OF INTRICATE DETAILING AND HANDMADE EMBELLISHMENT IN ELEGANT CLOTHING THAT DRESSES WOMEN FOR CONFIDENCE AND EFFORTLESSLY IN UNDERSTATED GLAM. FROM HAND EMBROIDERY TO IN-HOUSE DESIGNED LACES AND BEADINGS FIT FOR CASUAL TO FORMAL EVENTS, BY GAIL IS INSPIRED BY ETHEREAL AND TIMELESS BEAUTY WITH A TWIST OF RENAISSANCE ERA.